700: From $9 to $350K: How I Built and Sold an AI-Powered Website
The Side Hustle Show
Next focus: GEO and AI SEO
Tanya introduces generative engine optimization, differences from SEO, and aiming to be a default AI mention.
What if you could build a six-figure business in under 2 years — with zero technical skills and almost no marketing budget?
Tanya van Gastel did exactly that with Multiverse.ai, an AI-powered headshot generator that turned selfies into professional photos.
She started with just $9 per sale, scaled to $29, drove over $350,000 in revenue, and sold the business — all while working with two co-founders and learning marketing from scratch.
In this episode, Tanya pulls back the curtain on how she found customers, grew through SEO and affiliates, pivoted to corporate clients, and ultimately prepared the business for acquisition.
Listen to Episode 701 of the Side Hustle Show to learn:
- How to enter a crowded market and still win
- Low-cost marketing tactics that actually scale
- The real difference between SEO and "GEO" (generative engine optimization)
- How to position a business for sale even without recurring revenue
Full Show Notes: From $9 to $350K: How to Build and Sell an AI Headshot Business
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About The Side Hustle Show
This is the entrepreneurship podcast you can actually apply!
The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more.
Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle.
Hosted by Nick Loper of Side Hustle Nation.
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