AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Long Story with Simon Owens
The biggest difference between the Creator Economy and traditional media
Jan 12, 2024
The podcast covers topics such as the difference between creator-led companies and traditional media outlets, non-traditional media business models, launching a media business in 2024, the inefficiency of traditional PR and advertising, creating engaging editorial content, balancing freelance writing and newsletters, the involvement of sponsors and blurring lines in the event space, and building momentum in the Creator Economy.
42:01
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Non-media organizations can learn from media companies and focus on creating high-quality content to attract and engage their own audience, potentially spending their budget more effectively.
- The differences between creators and traditional media companies lie in the personality-led approach of creators and the brand prioritization of traditional media companies, with the potential for creator-led companies to evolve into more traditional media companies in the future.
Deep dives
Importance of Thinking Like a Media Company
The podcast episode explores the idea that non-media organizations can learn from media companies when it comes to business models. Traditional marketing avenues like advertising and PR are often seen as wasteful and ineffective for smaller brands. Instead, it is suggested that companies should focus on creating high-quality content to attract and engage their own audience. By thinking more like media companies and producing editorial content, organizations can potentially have a larger impact and spend their budget more effectively.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode