The Business of Content with Simon Owens The biggest difference between the Creator Economy and traditional media
Jan 12, 2024
The podcast covers topics such as the difference between creator-led companies and traditional media outlets, non-traditional media business models, launching a media business in 2024, the inefficiency of traditional PR and advertising, creating engaging editorial content, balancing freelance writing and newsletters, the involvement of sponsors and blurring lines in the event space, and building momentum in the Creator Economy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Inefficiency of Traditional PR and Advertising
02:10 • 3min
Creating Engaging Editorial Content versus Traditional Marketing
04:50 • 15min
Balancing Freelance Writing and Newsletters
20:10 • 11min
The Involvement of Sponsors and Blurring Lines
31:30 • 5min
Building Momentum in the Creator Economy
36:22 • 6min