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15min chapter
The biggest difference between the Creator Economy and traditional media
The Long Story with Simon Owens
Creating Engaging Editorial Content versus Traditional Marketing
This chapter emphasizes the value of adopting a mindset of media companies and focusing on creating engaging content instead of relying solely on PR and marketing. It discusses the effectiveness of guilt messaging in the nonprofit sector and how smaller independent businesses rely on subscriber support. The chapter also explores non-traditional business models for media companies, such as collaborating with product makers and launching consumer goods.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode