The biggest difference between the Creator Economy and traditional media
The Business of Content with Simon Owens
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Creating Engaging Editorial Content versus Traditional Marketing
This chapter emphasizes the value of adopting a mindset of media companies and focusing on creating engaging content instead of relying solely on PR and marketing. It discusses the effectiveness of guilt messaging in the nonprofit sector and how smaller independent businesses rely on subscriber support. The chapter also explores non-traditional business models for media companies, such as collaborating with product makers and launching consumer goods.
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