5min chapter

The Long Story with Simon Owens cover image

The biggest difference between the Creator Economy and traditional media

The Long Story with Simon Owens

CHAPTER

The Involvement of Sponsors and Blurring Lines

This chapter explores the involvement of sponsors in media company events and discusses the blurring lines between editorial and sponsored content in the event space. It also touches upon the challenges of building an audience for a media business.

00:00

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