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How I Write
Ward Farnsworth: How To Say Things That Last Forever | How I Write
Feb 12, 2025
Ward Farnsworth, a law professor and former dean at the University of Texas, expertly demystifies eloquence in communication. He explores the power of simple language, showcasing how Saxon words resonate more deeply. Farnsworth analyzes iconic speeches, revealing how rhetorical techniques like repetition and epistrophe enhance emotional impact. With insights from figures like Lincoln and Churchill, he provides actionable advice for mastering rhetoric in writing and speech, urging listeners to embrace clarity and artistry.
01:01:41
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Quick takeaways
- Choosing simpler, Saxon-derived words over complex Latinate alternatives significantly enhances writing clarity and reader engagement.
- Rhetorical devices like anaphora and epistrophe amplify emotional resonance and memorability in writing, as demonstrated in Churchill's speeches.
Deep dives
Understanding Word Choice in English
English often presents two versions of words: the simpler, Saxon-derived words and the more complex, Latinate words. Choosing between these can significantly affect writing clarity and impact. For instance, 'create' versus 'make' or 'acquire' versus 'get' illustrates how simpler choices resonate more deeply with readers. This distinction emphasizes that consciously selecting words can enhance communication effectiveness, allowing writers to convey ideas with strength and accessibility.
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