How I Write

Ward Farnsworth: How To Say Things That Last Forever | How I Write

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Feb 12, 2025
Ward Farnsworth, a law professor and former dean at the University of Texas, expertly demystifies eloquence in communication. He explores the power of simple language, showcasing how Saxon words resonate more deeply. Farnsworth analyzes iconic speeches, revealing how rhetorical techniques like repetition and epistrophe enhance emotional impact. With insights from figures like Lincoln and Churchill, he provides actionable advice for mastering rhetoric in writing and speech, urging listeners to embrace clarity and artistry.
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INSIGHT

Bilingual English

  • English speakers are essentially bilingual, using both simple (Saxon) and fancy (Romance) words.
  • Writers should generally prefer Saxon words for stronger prose.
ANECDOTE

Saxon Power in the Bible

  • "And God said, let there be light, and there was light" demonstrates powerful Saxon simplicity.
  • The King James Bible utilizes Saxon words to convey profound meaning.
ANECDOTE

Churchill's Anaphora

  • Churchill's "We shall fight on the beaches" speech uses anaphora (repetition) for emphasis.
  • The repetition of "we shall fight" reinforces resolve and creates a memorable impact.
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