
How I Write Ward Farnsworth: How To Say Things That Last Forever | How I Write
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Feb 12, 2025 Ward Farnsworth, a law professor and former dean at the University of Texas, expertly demystifies eloquence in communication. He explores the power of simple language, showcasing how Saxon words resonate more deeply. Farnsworth analyzes iconic speeches, revealing how rhetorical techniques like repetition and epistrophe enhance emotional impact. With insights from figures like Lincoln and Churchill, he provides actionable advice for mastering rhetoric in writing and speech, urging listeners to embrace clarity and artistry.
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Biblical Contrast
- The King James Bible's "kingdom divided against itself" passage demonstrates contrasting styles.
- Ending with simple Saxon words ("shall not stand") creates impact.
Lincoln's Bilingualism
- Lincoln, influenced by the Bible, used both Latinate and Saxon words for different effects.
- He repeated ideas, first poetically (Latinate), then powerfully (Saxon), appealing to both mind and heart.
Holmes's Saxon Punch
- Holmes's free speech quote ends powerfully with Saxon words: "freedom for the thought that we hate."
- This strong ending emphasizes the core message.







