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Ward Farnsworth: How To Say Things That Last Forever | How I Write

How I Write

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The Rhetoric of Repetition and Simplicity

This chapter explores the art of rhetoric through the lens of Winston Churchill's iconic speech, emphasizing the power of repetition, particularly the phrase 'We shall fight'. It examines the contrast between Saxon and Latin-derived words, showcasing how simpler language can enhance emotional resonance in speeches. By analyzing historical figures like Abraham Lincoln, the chapter reveals how effective communication often relies on linguistic techniques that capture the attention and hearts of audiences.

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