The Korea Society

Saeju Jeong: An Unwavering Visionary Behind Noom

Jan 26, 2024

Explore the journey of Saeju Jeong, co-founder of Noom, as he disrupts the weight loss industry with a mission-driven approach. Learn about the strategic pivots, leadership, and cultural impact at Noom, along with the speaker's personal journey from curiosity to a mission-driven entrepreneur. Discover the importance of having a clear mission in entrepreneurship and the challenges immigrant entrepreneurs face in New York City. Join the conversation on healthcare entrepreneurship, vision, and building confidence in the startup world.

01:35:38

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Episode guests

Saeju Jeong

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Episode notes

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Quick takeaways

Noom's success stems from strategic pivots and a mission-driven focus.

Seju Jung's perseverance and commitment to the company's mission are instrumental in overcoming obstacles.

Fundraising success of Noom attributed to Seju's determination, storytelling abilities, and resilience.

Deep dives

Championing the Startup Scene

The inaugural program of the new corporate series, Start-Up Scene Entrepreneurs of Tomorrow, initiated by the Korea Society, aims to highlight successful Korean American and Korean startup entrepreneurs making strides in the US and South Korea. Emphasizing the importance of startups in shaping the economic landscape, the podcast discusses the significant growth of tech-intensive businesses in South Korea and the thriving startup sector in the US.

Introduction

3min

Empowering Entrepreneurs and Transforming Healthcare

9min

Journey from Curiosity to Mission-Driven Entrepreneurship

5min

Vision and Passion: A Journey of Purpose

4min

Building Confidence and Networking in New York City

33min

The Importance of Mission in Entrepreneurship

24min

Leadership, Culture, and Impact at Noom

15min

Closure and Invitation to Future Events with Onki Refreshments

2min

January 24, 2024 - Join us for our inaugural program of Startup Scene: Entrepreneurs of Tomorrow, featuring Saeju Jeong, the Co-Founder and former CEO, and now serving as Executive Chair of Noom. Noom, established in 2008 with Saeju’s friend, Artem Pekatov, introduced a pioneering weight loss app in 2017, integrating behavioral psychology with an empathetic human approach. Since then, Noom has disrupted the weight loss industry, achieving a valuation of $3.7 billion, and benefited over 50 million people with their health and diet.

Saeju’s unwavering, mission-driven leadership has been behind the remarkable success of Noom. As the visionary behind Noom, Saeju guided the company through the many strategic pivots that ultimately led to the discovery of Noom’s unique business model. We invite you to explore Saeju’s compelling entrepreneurial journey, marked with soulful tenacity toward a healthier-choice platform for consumers. This conversation took place on January 24 at 6:00 pm at the premise of The Korea Society.

This program is supported by Hanwha Life.

For more information, please visit the link below: https://www.koreasociety.org/policy-and-corporate-programs/item/1751-saeju-jeong-an-unwavering-visionary-behind-noom

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The Korea Society

Saeju Jeong: An Unwavering Visionary Behind Noom

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Championing the Startup Scene

NUEM's Evolution and Mission-Driven Approach

Raising Capital and Overcoming Adversity

Striving for Mission

Global Opportunities and Guidance

Remember Everything You Learn from Podcasts