24min chapter

The Korea Society cover image

Saeju Jeong: An Unwavering Visionary Behind Noom

The Korea Society

CHAPTER

The Importance of Mission in Entrepreneurship

A discussion on the significance of having a clear mission when starting a company, highlighting the struggles of articulating a mission beyond initial excitement. The chapter emphasizes understanding the 'why' behind building a company and the dangers of being busy without direction, drawing examples from small business failures and Google's approach. It also reflects on personal challenges faced during the fundraising process and the value of being mission-driven for long-term success.

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