Wedding Business Solutions

Mark Chapman - When is it time to DIY or Hire Someone to Do It?

Oct 20, 2025
In this episode, Mark Chapman, President of The I Do Society and a wedding industry expert, shares insights on whether to DIY your advertising or hire a pro. He discusses the crucial balance between time and money, illustrating how to recognize when a task is too complex to tackle alone. Mark emphasizes the importance of embracing failure as a learning opportunity, explains the value of DIY Advertising Kits, and highlights how mastering advertising skills can enhance overall marketing strategies.
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ADVICE

Use Hourly Value To Decide Outsourcing

  • Use an hourly-value rule to decide what to outsource versus do yourself.
  • If your time is worth more than the provider's quoted hours, pay them to save time and focus on higher-value work.
ANECDOTE

Learning A Handy Home Skill Quickly

  • Alan learned a plumbing technique (shark bite connectors) and successfully installed a lead-removing water filter.
  • He kept underlying skills and quickly adopted a new tool instead of hiring a pro.
INSIGHT

Time Versus Money Is The Core Tradeoff

  • Decide based on time availability and budget when to hire or DIY advertising.
  • If you have time but not money, DIY with a plan; if you have money but not time, hire an expert.
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