The Knowledge Project #102 Sendhil Mullainathan: The Chaos Inside Us
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Feb 2, 2021 
Sendhil Mullainathan, a behavioral science professor at the University of Chicago, delves into creativity and decision-making through the lens of his father's unconventional wisdom. He discusses the balance between ideation and critical thinking, the complexities of constructive feedback, and the importance of time perception in our lives. Mullainathan also explores the emotional richness of connections over materialism and highlights how technology influences decision-making and self-awareness. His insights encourage listeners to embrace innovative thinking and foster personal growth.
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The Eternal Bank
- Sendhil's father had an unconventional business idea: "The Eternal Bank."
- It catered to people who believe in reincarnation, accepting deposits for their next life.
Creativity's Two Sides
- Creativity needs both ideation and filtration, which are opposing processes.
- A good filter hinders idea generation, while good ideation lacks a critical filter.
Seek Granular Feedback
- Seek granular feedback instead of summary judgments.
- Focus on specific flaws in ideas rather than general disapproval.
