Best friends Rhett McLaughlin and Link Neal transformed their comedy into a YouTube empire, now with over 75 million subscribers. They discuss their journey from creating silly songs for Christian events to sampling hot peppers, creating viral videos, and building their entertainment company Mythical. The episode delves into their struggles in Hollywood, securing unique marketing gigs, creating viral commercials, transitioning to television, and the evolution of their successful show Good Mythical Morning.
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Quick takeaways
Rhett and Link's journey showcases transitioning from niche to mainstream content creation.
Incorporating leisure activities during work trips enhances balance and energizes business travelers.
Building a growth-driven company culture aligns with business success and objectives.
Navigating sponsorships and unique content creation led to significant revenue growth for their YouTube channel.
Deep dives
Work Trip Leisure Time
Business travelers are discovering that incorporating leisure activities during work trips helps them stay energized and engaged. This practice, highlighted by personal experiences, such as meeting friends for dinners in different locations, ensures a balanced and enjoyable travel experience.
C4 Smart Energy Sponsorship
C4 Smart Energy, a sponsor, is showcased as a solution for sustaining focus amid the current distractions, offering mental clarity with natural caffeine, essential vitamins, and no added sugars. The product supports overall well-being and provides a boost, particularly effective during mentally draining tasks like interviews.
Inspirity HR Solutions
Emphasizing the significance of company culture, Inspirity, a leading HR provider, offers insights on aligning organizational culture with business objectives for achieving success. By downloading their ebook about fostering a growth-driven culture, businesses can optimize their potential with the right people, processes, and values in place.
Rhett and Link's Journey on YouTube
Through a series of unique opportunities and sponsorships, the duo's YouTube channel gains momentum, attracting a significant audience. From creating comedic content, like spoof commercials for businesses, to landing partnerships with diverse brands like Alka-Seltzer and Microbilt, their channel revenue grows substantially. This success leads to inquiries from Hollywood producers, setting the stage for a potential television show based on their innovative local business commercials.
Conclusion
Rhett and Link's entrepreneurial journey on YouTube reflects their creative approach to content creation and brand collaborations, resulting in substantial revenue growth and industry recognition. By leveraging their comedic talents and unique sponsorships, they navigated from niche content to mainstream opportunities, showcasing the power of engaging storytelling in digital media.
Transition from DIY to Network TV
The speakers express their desire to transition from DIY projects to network TV, where projects may require external funding to create a different kind of content. They highlight the contrast between traditional media with gatekeepers providing legitimacy, and the internet space where anyone can go viral, leveling the field. The notion of recognition and validation from established entities is discussed as a factor in their pursuit of network TV projects.
Pivoting After IFC Show Cancellation
Following the cancellation of their show on IFC, the speakers discuss the pivot towards creating new content like 'Good Mythical Morning.' A previous daily show project involving a Chia Pet Lincoln laid the foundation for this transition. They emphasize the shift towards sustainable content creation and establishing long-term projects that engage viewers, leading to the evolution and success of their brand Mythical Entertainment.
Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.
This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.