Mythical: Rhett and Link
How I Built This with Guy Raz
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Evolution of Mythical: From YouTube to Brand Success
This chapter explores the transformation of a popular YouTube show in response to algorithm changes, highlighting viewer engagement and content innovation. The speakers reflect on their journey from engineering to entertainment, discussing personal beliefs, challenges, and the evolution of their brand, Mythical. They emphasize the importance of friendship and strategic decisions in their growth, while managing the pressures of consistent content creation.
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