Transforming Ancient Beauty Rituals into Modern Success

Aliyah Marandiz, Founder of Sugardoh, discusses her journey from making sugaring products in her dorm room to having them in over 300 Ulta Beauty stores. She shares the challenges of scaling artisanal beauty products, navigating manufacturing hurdles, and the importance of community support. Aliyah emphasizes the shift from traditional marketing to authentic storytelling, especially through platforms like TikTok. Her reflections on the Shark Tank experience reveal the power of genuine connections and the role they play in building a successful brand.