Navigating the Beauty Industry: From Concept to Retail

This chapter examines the journey of launching a new beauty product, emphasizing the importance of a relatable brand identity and the balance of education and entertainment in marketing. It highlights the significance of viral content on platforms like TikTok and shares valuable insights for aspiring entrepreneurs, particularly women and minority founders. Additionally, it addresses the challenges of understanding financial aspects and pricing strategies necessary for success in the competitive beauty retail landscape.