HBR On Leadership

How to Make Your Leadership Potential More Visible

May 29, 2024
Suzanne Peterson, an associate professor of leadership at Thunderbird School of Global Management, shares insights on making leadership potential more visible. She emphasizes the importance of small behavior changes in everyday interactions to enhance professional reputation. Discussing power versus attractive leadership traits, she reveals how context influences perceived authority. Peterson also provides strategies for underrepresented leaders to balance warmth and competence, and explores the impact of virtual settings on leadership perception. Her practical advice transforms vague feedback into actionable steps.
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INSIGHT

Style Is Behavior, Not Identity

  • Style is distinct from personality and consists of changeable behaviors and habits.
  • Changing specific behaviors can alter how others attribute confidence or likability to you.
INSIGHT

Two Leadership Marker Clusters

  • Leadership attributions fall into two clusters: power markers and attractive markers.
  • Each cluster has positive signals and downsides that affect influence and likability.
ADVICE

Practice Power Behaviors Gradually

  • If you're naturally attractive/likable, deliberately practice a few power behaviors.
  • Move gradually because coaching people from attractive to powerful is harder but doable.
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