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Defense in Depth

How Can We Improve the Cyber Sales Cycle?

Feb 23, 2023
The podcast discusses the inefficiency of the cybersecurity sales process and explores ways to improve it. Topics include building relationships and trust in the sales cycle, the importance of relevant and professional interactions, working with value-added resellers, and building strong relationships with vendors.
26:11

Podcast summary created with Snipd AI

Quick takeaways

  • The cybersecurity sales process is highly inefficient, wasting valuable time for both cybersecurity leaders and salespeople.
  • Building trust, establishing relationships, and providing valuable content are key in improving the cybersecurity sales process.

Deep dives

Inefficiency in the cybersecurity sales process

The cybersecurity sales process is highly inefficient, wasting valuable time for both cybersecurity leaders and salespeople. There is a need for improvement to save time and improve efficiency.

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