4min chapter

Defense in Depth cover image

How Can We Improve the Cyber Sales Cycle?

Defense in Depth

CHAPTER

The Importance of Relevant and Professional Interactions in the Cyber Sales Cycle

The importance of relevant and professional interactions within the cyber sales cycle is discussed, emphasizing collaboration and problem-solving rather than opportunistic pitching. The chapter also covers hiring preferences and a sponsor introduction, as well as the pros and cons of working with VARs in cybersecurity.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode