9min chapter

Defense in Depth cover image

How Can We Improve the Cyber Sales Cycle?

Defense in Depth

CHAPTER

Building Relationships and Trust in the Cyber Sales Cycle

The chapter discusses the challenges of finding the right vendors and building relationships in the cyber sales cycle. The speakers highlight the growing gap and frustration in communication between buyers and salespeople. They emphasize the importance of establishing meaningful relationships and the need for salespeople to understand the buyer's needs and timing.

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