Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Passion to Profit: Create a Business Offer Your Customers Can’t Refuse | Entrepreneurship | Presented by Intuit

Jul 24, 2025
Discover how to transform a passion into a thriving business by understanding customer needs and crafting compelling offers. Experts share insights on market research and positioning to create irresistible proposals. Learn the psychology of pricing and the importance of value selling to drive consumer behavior. The discussion emphasizes testing offers before launching, with flexibility being key to adapting to market changes. Dive into strategies that prioritize long-term relationships over quick sales for sustainable success.
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ADVICE

Choose Profitable Market Wisely

  • Identify your target audience's pain points and spending power before crafting an offer.
  • Choose a growing market with customers willing and able to pay for solutions.
ADVICE

Research to Refine Offer

  • Research competitors, their pricing, and their audience thoroughly before creating your offer.
  • Pinpoint the challenge or pain point your product will solve and clearly state it.
ANECDOTE

Pivoting via Audience Feedback

  • Hala Taha pivoted her offer based on audience feedback about LinkedIn growth.
  • This pivot led to the creation of Yap Academy, generating over a million dollars in course revenue.
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