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Franchise Empires

S6 Ep4: How Peter Taunton Built a 9-Figure Franchise (And Why He’s Doing It Again)

Jul 25, 2023
Guest Peter Taunton, founder of Snap Fitness and Nautical Bowls, discusses building a 9-figure franchise. Topics include growing Snap Fitness, revolutionizing the acai bowl industry, importance of experience in franchise success, and global expansion.
37:22

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Peter aims to build the largest acai bowl franchise by offering a healthy, plant-based, and organic product that caters to individuals seeking a nutritious meal replacement option.
  • Peter's success in growing Snap Fitness is attributed to his strategic approach of highlighting unique value propositions, like no contracts, thereby separating the brand from competitors and achieving remarkable growth.

Deep dives

Peter's goal for Nautical Bowls

Peter's goal for Nautical Bowls is to build the largest asaible concept in the country. He is willing to put in the effort and invest in resources like buying a factory to achieve this goal. His vision is to create a franchise empire that offers a healthy, plant-based, and organic product to customers. He believes in the relevance of the product, which caters to individuals looking for a nutritious meal replacement option.

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