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14min chapter
S6 Ep4: How Peter Taunton Built a 9-Figure Franchise (And Why He’s Doing It Again)
Franchise Empires
Starting Over and Creating a New Brand
They discuss the thought process behind selling a fitness center brand and starting over from scratch. They talk about the motivation behind this decision and how it led to the creation of a new brand. The chapter also highlights the importance of understanding what is relevant to the consumer and how adapting existing concepts can lead to success.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode