Jason On Firms Podcast 409 He Made $152k In 2024 Running A 2-Person Accounting Firm
Jan 29, 2025
Logan Graff, a CPA firm owner and founder of the Counter community, shares insights on transparency and financial performance in accounting. He discusses the emotional journey of publicly sharing financial data and the vital balance between work and personal life. Reflecting on their shift from traditional work hours, they emphasize automation and time management strategies. Logan also highlights the importance of community support and offshoring talent while managing software costs, urging fellow accountants to focus on both profitability and personal fulfillment.
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Open Financial Disclosure
- Logan Graff openly shares his firm's financials online in an annual video.
- This transparency acts as an advertisement for starting a firm and forces him to analyze his data.
Prioritizing Quality of Life
- Logan prioritized quality of life in 2024, working less and earning less.
- He focused on other ventures, accepting lower income for more freedom.
Reduced Work Hours
- Logan worked under 32 hours per week in 2024, his least since entering the profession.
- Before starting his firm, he worked 60-65 hours per week in a traditional office setting.