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Jason On Firms Podcast

409 He Made $152k In 2024 Running A 2-Person Accounting Firm

Jan 29, 2025
Logan Graff, a CPA firm owner and founder of the Counter community, shares insights on transparency and financial performance in accounting. He discusses the emotional journey of publicly sharing financial data and the vital balance between work and personal life. Reflecting on their shift from traditional work hours, they emphasize automation and time management strategies. Logan also highlights the importance of community support and offshoring talent while managing software costs, urging fellow accountants to focus on both profitability and personal fulfillment.
43:35

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Podcast summary created with Snipd AI

Quick takeaways

  • Publicly disclosing financial results enhances accountability and marketing opportunities while encouraging transparency within the accounting industry.
  • Prioritizing work-life balance over sheer profitability demonstrates that reducing hours can lead to greater satisfaction and overall productivity.

Deep dives

The Value of Transparency in Financial Reporting

Disclosing financial results publicly can be a daunting experience, but it provides invaluable insights into a firm's performance. By sharing annual profit and loss statements, the firm owner creates a unique opportunity for self-reflection and accountability. This practice not only attracts potential clients but also serves as a marketing tool for aspiring firm owners, showcasing the realities of running a business in the accounting sector. The willingness to face external scrutiny helps demystify financial success and encourages others in the industry to adopt similar transparency.

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