Logan Graff

Logan Graf, owner of GraffTax and founder of Counter, discusses building a vibrant community in the accounting profession. Inspired by his YouTube channel and financial transparency, he created a welcoming hub for aspiring firm owners. Logan shares insights on overcoming professional barriers, highlighting the importance of confidence in client interactions. He also emphasizes innovative practices and personal engagement, showcasing how vulnerability fosters a supportive environment that enriches career development.

Logan Graff, a CPA firm owner and founder of the Counter community, shares insights on transparency and financial performance in accounting. He discusses the emotional journey of publicly sharing financial data and the vital balance between work and personal life. Reflecting on their shift from traditional work hours, they emphasize automation and time management strategies. Logan also highlights the importance of community support and offshoring talent while managing software costs, urging fellow accountants to focus on both profitability and personal fulfillment.