Guy Kawasaki's Remarkable People

Steve Gordon: Inside the California DMV's Transformation

9 snips
Feb 26, 2025
Steve Gordon, Director of the California DMV, formerly a Cisco Systems executive, reveals how he turned a notoriously frustrating agency into a customer-centric powerhouse. He discusses streamlining processes like eliminating knowledge tests for experienced drivers and implementing digital appointment systems. Gordon shares insights on his unexpected journey to leadership and the importance of understanding consumer needs. His philosophy of 'management by driving around' emphasizes engagement and efficiency, making public service more accessible and satisfying for everyone.
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ADVICE

Simplified License Renewal

  • Renewing a driver's license in California only requires an eye exam.
  • The written knowledge test has been removed.
INSIGHT

Knowledge Test Removal

  • The California DMV found little correlation between passing a knowledge test and safe driving.
  • They convinced the administration to remove the knowledge test requirement.
ANECDOTE

Unexpected Opportunity

  • Steve Gordon's wife encouraged him to apply for the DMV Director position after reading a newspaper article.
  • He applied, not expecting a response, but got a call six weeks later.
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