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Steve Gordon: Inside the California DMV's Transformation

Guy Kawasaki's Remarkable People

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Transforming California's DMV: Efficiency and Engagement

This chapter explores the multifaceted role of the California DMV, focusing on key improvements in service delivery and processing efficiencies, particularly around the Real ID initiative. It emphasizes the importance of understanding both consumer and business perspectives, as well as fostering communication and relationships among staff and customers. Through strategic use of technology and a commitment to engagement, the chapter highlights the DMV's journey in transforming operations to better serve the public.

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