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Steve Gordon: Inside the California DMV's Transformation

Guy Kawasaki's Remarkable People

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Transforming the DMV: A Customer-Centric Approach

In this chapter, the speaker shares their journey from a tech company to a public service role, focusing on the challenges of motivating staff at the California DMV. They illustrate the shift towards a customer-centric organization by discussing innovative solutions, such as a new digital appointment system and modern car registration processes. The chapter highlights the importance of mission-driven work and the need to balance regulatory requirements with enhanced service delivery.

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