Delve into the world of customer research in 2024 with Behzod Sirjani & Ravi Mehta as they discuss leveraging AI to revolutionize qualitative data handling. Learn about transforming data for decision-making, AI advancements in analysis, language moderation in product experiences, user engagement in conversion funnels, and data literacy for product managers.
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Quick takeaways
AI revolutionizes qualitative data analysis, enhancing efficiency and generating valuable insights.
Bayzod Sirjani acts as a research consultant, aiding companies in improving their research and data practices.
AI and LOMs enable streamlined qualitative data processing, emphasizing the significance of data literacy for effective decision-making.
Deep dives
The Evolution of Customer Research Methods
The podcast episode explores how customer research methods have evolved over time, emphasizing the shift towards leveraging AI and research tools. It discusses the impacts of AI on research tools and how this influences product leaders' decision-making processes.
Insights into Research Consulting and Advisory
Bayzod Sirjani describes his role as a research consultant and advisor, helping companies improve their research practices and decision-making. He compares his work to that of a personal trainer, aiming to enhance companies' competence and confidence in their research and data science activities.
Engagement with Companies at Different Growth Stages
The episode delves into Bayzod's engagement with companies across various growth stages, from startups to well-established organizations like Figma. He highlights his role in helping companies hire researchers, build research teams, and enhance learning practices.
Integration of AI in Qualitative Data Analysis
The podcast discusses the significant impact of AI and LOMs in qualitative data analysis, enabling efficient labeling, clustering, and analysis of qualitative data at scale. It highlights the potential for AI to streamline qualitative data processing and generate insightful reports.
The Importance of Data Literacy for Product Leaders
The episode stresses the importance of data literacy for product leaders and teams, emphasizing the need to understand customer behaviors, metrics, and data insights. It suggests fostering skills in consumer psychology, design, and proficiency with tools like Amplitude and Python for effective data-driven decision-making.
Leveraging AI to Transform Qualitative Data into Scientific Insights 🧠💡
Ever wondered how to make sense of the vast amount of qualitative data at your fingertips? We've got you covered! 🎧 In our latest episode of Unsolicited Feedback, we delved deep into the world of customer research in 2024 and the potential for AI to revolutionize how we handle qualitative data.
Our guest, Behzod Sirjani, shared his experience as a research consultant and advisor, helping companies make better decisions by enhancing their research and data science practices. He sees himself as a personal trainer for companies, aiding them in extracting more efficiency, results, and insights from their data-driven work. The companies are already working out (using data), but he assists them in maximizing the benefits.
Additionally, we're joined by Ravi Mehta as Fareed's co-host this week and next. Ravi is a Co-Founder at Outpace, and previously an EIR at Reforge, CPO at Tinder, and Product Director at Facebook. You may also recognize his name as a guest on Season 1.