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12min chapter
Behzod Sirjani & Ravi Mehta Riff on Leveraging AI to Transform Qualitative Data into Scientific Insights 🧠💡
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Transforming Qualitative Data for Improved Decision-Making
The chapter explores the evolution of qualitative research and the challenges of managing vast amounts of data for enhanced product development. It discusses the transition from data gathering to data gardening, emphasizing the importance of synthesizing qualitative data effectively. The conversation also highlights the use of AI, specifically LOMs, to analyze call data quantitatively and the significance of structured data warehouses for managing textual data.
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