Delve into the world of customer research in 2024 with Behzod Sirjani & Ravi Mehta as they discuss leveraging AI to revolutionize qualitative data handling. Learn about transforming data for decision-making, AI advancements in analysis, language moderation in product experiences, user engagement in conversion funnels, and data literacy for product managers.

Exploration of challenges in the EV market with focus on Apple, Tesla, and Rivian. Discussion on adjacent user theory, early adopters, and risks of limited SKUs. Insights on Apple's potential entry into the market and balancing risk for sustainable growth.

Former Facebook researcher Behzod Sirjani discusses democratizing product research and the role of researchers in organizations, emphasizing collaboration, enabling others with tools, and the shift towards mentorship in user research roles. The podcast explores challenges faced by European product communities, evolving research practices in tech companies, and empowering team members for engaging with the community.