The Business of Travel
Lessons on Fostering Innovation in Travel
Oct 13, 2023
John Morhous, Chief Experience Officer at Flight Centre Travel Group, and Amir Amidi, Managing Partner in Travel and Hospitality at Plug and Play, discuss Flight Centre's digital journey, the impact of AI on the travel industry, measuring success through KPIs, and lessons on fostering innovation and adaptation in the business travel industry.
39:00
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Quick takeaways
- Flight Centre collaborates with Plug and Play to source innovative startups and ensure credibility and value in the solutions they work with.
- Generative AI has been implemented by Flight Centre to automate content creation and enhance search capabilities.
Deep dives
Flight Center Travel Group and its Role in the Travel Industry
Flight Center Travel Group is one of the world's largest travel agency teams, operating in both corporate and leisure sectors. John Morehouse, the Chief Experience Officer, oversees technology, products, and services for the corporate division. The company is committed to adapting to new innovations in the market and continuously evaluating their value proposition for customers. They collaborate with partners like Plug and Play to source innovative startups and ensure credibility and value in the solutions they work with.
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