The Joe Reis Show Why Smart Ideas in Tech Keep Failing (And Why We Suck at Selling)
10 snips
Jan 16, 2026 Explore why brilliant tech ideas stumble as Joe Reis delves into the disconnect between innovation and market readiness. Uncover the truth: it's not just about smart designs, but also about buyer psychology and the simplicity of delivery. Learn that true value lies in reducing uncertainty and proving outcomes, rather than selling abstract concepts. Discover the struggles of enterprise data projects and the importance of linking AI pilots to tangible results. It's a wake-up call for technologists to rethink how they present their ideas!
AI Snips
Chapters
Transcript
Episode notes
Ideas Need Scarcity To Matter
- Ideas alone have almost zero market value when supply is effectively infinite.
- Value appears when an idea reduces uncertainty, speeds outcomes, or makes people look good.
Why Data Projects Struggle
- Data projects fail because integration costs are front-loaded and benefits are delayed and abstract.
- Ownership is diffuse and benefits are invisible, so people punt responsibility.
Toilet Repair Made Value Obvious
- Joe recounts replacing a toilet and paying $3,000 to replace a cast iron pipe with ABS.
- The plumber's value was obvious and immediate, unlike most data work.