Two by Two

Reliance Retail pays the price for size

Jun 19, 2025
In this discussion, Seetharaman G, deputy editor at The Ken, dives into the challenges faced by Reliance Retail, India's largest retailer. The conversation highlights how the company's massive expansion may be creating more problems than solutions. Seetharaman contrasts Reliance's approach with competitors and examines its strategies in e-commerce and acquisitions. He reflects on the impact of leadership dynamics within the Ambani family and the evolving consumer landscape, offering insights into the complexities of navigating such a vast empire.
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INSIGHT

Reliance Retail's Massive Scale

  • Reliance Retail dominates India with over 19,300 stores across multiple categories.
  • It operates from grocery to luxury fashion and holds exclusive franchises like 7-Eleven and Pret a Manger.
INSIGHT

Why Walmart's Model Fails in India

  • The Walmart model of large hypermarkets won't work in India due to space and shopping habits.
  • Indian consumers prefer specialized stores and neighborhood convenience over one-stop shopping at huge stores.
INSIGHT

Size Over Profitability Focus

  • Reliance Retail aims for hyperscale and dominance, often preferring size over operational inefficiencies.
  • Its aggressive expansion contrasts with established players like DMART, Tanishq, and Chroma, who focus on profitability and niche dominance.
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