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Reliance Retail pays the price for size

Two by Two

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Reliance Retail's Expansion Strategies

This chapter examines the rapid growth of Reliance Retail and its competitive strategies in the retail market. It highlights the company's ambition to dominate through scale, the implications of significant investor funding, and the challenges posed by market dynamics. The discussion also sheds light on the vital trade-offs between operational efficiency and aggressive expansion tactics amid evolving consumer needs.

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