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Spreadsheet Habit Turned Into A Business
- Jenna and her friends tracked their top-10 lists in a spreadsheet and bought heavily from each other's recommendations.
- Over 2.5 years 24 friends spent nearly $34,000, revealing strong peer-driven purchase behavior that inspired HandsDown.
Trust From Friends Is The Core Market
- HandsDown frames its market as social commerce plus retail media, estimating a $100B opportunity.
- Jenna cites that 92% of consumers trust friends and family most, positioning the product to productize word-of-mouth recommendations.
Acquire Users Through Curators Not Ads
- Focus acquisition on communities and creators instead of competing with brands on Meta ads.
- HandsDown plans to incentivize curators to bring audiences and earn for both acquisition and downstream engagement.