How to Verticalize at Techstars

Techstars Boulder started in January and here we are in April. Jenna: Our biggest problem is that everyone we speak to, things are appas for them. You need to focus on a specific type of customer and verticalize towards that customer. The top three highest performing cohorts were pregnant women, moms of babies,. up to one year old and parents of children in Montessori Schools. And guess who they were? Moms.