Seriously... Seven Deadly Psychologies - 5. Gluttony
Jan 12, 2024
Mark Schatzker, a food writer and author known for titles like 'The Dorito Effect', dives into the modern food landscape, discussing how flavor manipulation triggers cravings. Dr. Andrew Moynihan, a psychologist, explores the existential escape hypothesis, linking gluttony to emotional states such as boredom and loneliness. Together, they unravel why our prehistoric brains crave high-fat and high-sugar foods and how food engineering creates confusion for our taste buds. They also share insights on healthier coping mechanisms for indulgence and the importance of mindful eating.
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Prehistoric Brain, Modern Abundance
- Our brains evolved in scarcity, so we still seek high-fat, high-sugar foods even in abundance.
- Eating floods the neostriatum with enkephalines and dopamine, driving obsessive consumption.
Processed Flavours Hijack Reward
- Ultra-processed foods and refined sugars changed flavour cues our brains rely on.
- This short-circuits reward systems and makes us chase more reward without satisfaction.
Blood Orange Breakfast Memory
- Mark Schatzker recounts tasting freshly squeezed blood orange juice in Italy as unforgettable.
- That childhood memory sparked his lifelong obsession with flavour and craving.
