The Foundr Podcast with Nathan Chan 547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering
Jan 17, 2025
Erin Deering, co-founder of the $200 million Triangl swimwear brand, shares her entrepreneurial journey, starting with a simple beachside idea. She discusses the adrenaline-fueled moment when celebrity endorsements sent her brand skyrocketing. Erin reveals lessons on dealing with copycats, the significance of authentic influencer relationships, and the precious balance between freedom and financial gain. She also reflects on her mental health challenges and the personal discovery that followed her exit, offering inspiration for aspiring entrepreneurs.
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Triangl's Origin Story
- Triangl's idea was born on Erin Deering's second date with Craig.
- They discussed a gap in the swimwear market between surf brands and high-end designers.
Full Commitment
- Commit to your business idea fully.
- Relocate to be closer to your supply chain and avoid distractions.
The Copycat Manufacturer
- Triangl's manufacturer copied their designs and tried to register their brand name in China.
- This taught Erin and Craig a costly lesson about intellectual property protection.