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The Foundr Podcast with Nathan Chan
547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering
Jan 17, 2025
Erin Deering, co-founder of the $200 million Triangl swimwear brand, shares her entrepreneurial journey, starting with a simple beachside idea. She discusses the adrenaline-fueled moment when celebrity endorsements sent her brand skyrocketing. Erin reveals lessons on dealing with copycats, the significance of authentic influencer relationships, and the precious balance between freedom and financial gain. She also reflects on her mental health challenges and the personal discovery that followed her exit, offering inspiration for aspiring entrepreneurs.
46:36
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Quick takeaways
- Erin Deering's journey with Triangl swimwear illustrates the power of authentic relationships and influencer marketing in driving brand success.
- Despite achieving financial success, Erin's experience highlights the critical need for personal fulfillment and self-discovery beyond a business identity.
Deep dives
The Genesis of Triangle
The idea for Triangle began on a Melbourne beach when Erin Deering struggled to find a bikini that fit between surf brand prices and high-end designer options. This prompted her and her co-founder Craig to identify a gap in the swimwear market, leading them to launch the brand in 2011. Their decision to relocate to Hong Kong was driven by a desire to access suppliers more efficiently and eliminate distractions, allowing them to fully commit to the brand's vision. This bold move resulted in a complete shift in their lives, where personal relationships intertwined with the growth of Triangle.
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Discover
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