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17min chapter
547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering
The Foundr Podcast with Nathan Chan
Building a Swimwear Brand: From Concept to Celebrity
This chapter explores the journey of launching a bikini brand, emphasizing the role of word-of-mouth marketing and the slow but steady growth of their social media presence. Key moments, such as Kendall Jenner's endorsement and the innovative use of neoprene fabric, highlight the brand's rise in popularity and revenue. The discussion also touches on effective cash flow management and the importance of authentic influencer relationships in sustaining growth.
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