The Nathan Barry Show

013: Build a Community, Not an Audience with Gina Bianchini

238 snips
Nov 23, 2023
Gina Bianchini, co-founder and CEO of Mighty Networks, shares tips on building a thriving community and the difference between building a personal brand and a community brand. They discuss the benefits of building a community around a business and the challenges of creating a welcoming digital community. The importance of having clear community guidelines and a defined culture is highlighted. They also discuss the power of creating a community for personal growth and the process of setting and cultivating a culture within a community.
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INSIGHT

Community vs. Audience

  • A community's primary goal is building relationships, not just listening to one person.
  • These relationships, ideally tied to a shared purpose, enable transformations not possible elsewhere.
ADVICE

Build Community for Business Growth

  • Build a community around your business to combat loneliness and foster connection.
  • Shared interests create a sense of belonging and reduce feelings of isolation.
ANECDOTE

ConvertKit Mailing List Transfer

  • Rachel Rodgers recounts speeding up a technical process by leveraging her connection with Nathan Barry.
  • This demonstrates community's power for accountability and problem-solving.
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