25min chapter

The Nathan Barry Show cover image

013: Build a Community, Not an Audience with Gina Bianchini

The Nathan Barry Show

CHAPTER

Building a Brand with a Community Aspect

They discuss the brand building journey of Joel and how he transitioned to physical products. They emphasize the importance of building a community with a bigger purpose and making the product relevant and meaningful. They also discuss the significance of brand names that reflect aspirations and forming communities around shared activities.

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