013: Build a Community, Not an Audience with Gina Bianchini
The Nathan Barry Show
00:00
Building a Brand with a Community Aspect
They discuss the brand building journey of Joel and how he transitioned to physical products. They emphasize the importance of building a community with a bigger purpose and making the product relevant and meaningful. They also discuss the significance of brand names that reflect aspirations and forming communities around shared activities.
Play episode from 40:51
Transcript
