

Nick Foster on How We Really Think About the Future
12 snips Aug 28, 2025
Nick Foster, a designer and futurist with a background at Apple and Google, discusses his book 'Could Should Might Don’t', exploring how society misinterprets the future. He emphasizes a more collaborative and critical approach to futurism, challenging conventional narratives. Foster reflects on his experiences at Google X, urging us to understand biases in predictions. He also highlights the interplay of science fiction with real-world advancements, advocating for a grounded perspective on technology and everyday life.
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Define Terms Before Drawing Conclusions
- Mike Pesca frames the episode by contrasting political responses to a Minnesota school shooting and the need for calm, consistent analysis.
- He stresses definitions and denominators matter when assessing whether trans people are overrepresented among shooters.
Rethinking How We Do Futurism
- Nick Foster argues that most futurist books either declare a preferred future or sell a step-by-step method, which limits rigour.
- He wants to teach better, more balanced thinking about the future rather than offer another manifesto or toolkit.
Four Modes Of Future Thinking
- Foster frames four archetypes of future thinking: Could, Should, Might, Don't, each with strengths and blind spots.
- He urges people to recognise which mode they occupy and to critique futures pitched to them accordingly.