Nick Foster

Nick Foster, a seasoned futurist and designer with a background at Google X, Sony, and Dyson, shares his insights on enhancing long-term thinking in organizations. He emphasizes the importance of viewing the future through multiple lenses, rather than a single perspective, to foster better decision-making. The conversation critiques simplistic predictions and advocates for a nuanced, responsible approach to strategy. Foster also highlights the need for diverse perspectives to help traditional companies adapt and thrive amidst uncertainty.

Nick Foster, a Futures Designer and former Head of Design at Google X, shares his insights on designing for an uncertain future. He discusses the challenges of creating for technologies and users that don’t yet exist, emphasizing the need for ethical considerations in design. Foster critiques conventional methods of futures thinking, introducing the concepts of 'could, should, might, and don't' to reframe our approach. He highlights the dangers of overly relying on data and advocates for interdisciplinary collaboration and the importance of storytelling in shaping our future.

Nick Foster, a designer and futurist with a background at Apple and Google, discusses his book 'Could Should Might Don’t', exploring how society misinterprets the future. He emphasizes a more collaborative and critical approach to futurism, challenging conventional narratives. Foster reflects on his experiences at Google X, urging us to understand biases in predictions. He also highlights the interplay of science fiction with real-world advancements, advocating for a grounded perspective on technology and everyday life.