Marketing Against The Grain How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon
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Jan 19, 2023 Rob Lennon, a seasoned solopreneur with over 12 years in start-up marketing and the author of 45 books, joins the discussion to explore AI's impact on creativity. They delve into the practical uses of ChatGPT for content creation, advocating for well-crafted prompts to inspire unique insights. The conversation highlights AI as a reflection of human creativity, not a replacement, and touches on the future of OpenAI amidst evolving tech landscapes and copyright challenges in a rapidly changing industry.
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Identifying Audience Needs with ChatGPT
- Start by identifying your audience's fears, frustrations, goals, and aspirations (FFGAs) using ChatGPT.
- Use these FFGAs to generate content ideas and address specific audience pain points.
Crafting Effective ChatGPT Prompts
- Use creative prompts in ChatGPT to generate unique content and explore counterintuitive perspectives.
- Don't simply accept the first results; iterate and refine your prompts to uncover deeper insights.
Kieran's Jerry Maguire Experiment
- Kieran Flanagan spent an hour trying to make ChatGPT rewrite the end of Jerry Maguire.
- He wanted to inject humor related to a stolen goldfish, but the AI kept producing romantic content.