HUNGRY. Espresso: Grenade Founder - Surprising Lessons From Richard Branson
Oct 23, 2025
The Grenade founder shares fascinating insights into building a successful nutrition brand. He reflects on invaluable lessons learned from Richard Branson, emphasizing the power of simple questions in evaluating business ideas. Delving into global markets, he discusses the differing chocolate preferences shaped by culture, highlighting challenges in countries like China and India. Practical issues like import taxes and logistics are addressed, along with the importance of focusing efforts on controllable outcomes in a competitive snack industry.
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Power Of Simplicity In Decision Making
- Richard Branson reduces complex ventures to a few simple, fundamental questions to judge viability.
- Simplicity reveals whether a business idea is worth pursuing before drowning in details.
Necker Island: Branson's 20-Question Vet
- On Necker Island Richard Branson showed Grenade Founder 20 simple questions he asks about Virgin Galactic.
- The questions covered basic costs, trip frequency, crew and pricing to test viability quickly.
Use Three Simple Product Tests
- Ask direct product questions: would I eat it, pay for it, and where would I buy it.
- Use honest answers to those questions to decide whether to build or iterate the product.