The GaryVee Audio Experience
Whats in store for 2024?
Dec 10, 2023
Lynn Teo, CMO of Northwestern Mutual and 2023 Financial Marketer of the Year, shares her insights on the evolving landscape of marketing as we approach 2024. She highlights the importance of engaging content, especially on platforms like TikTok, and stresses the need for adaptability in a data-driven world. Lynn discusses setting meaningful intentions for the new year, emphasizing employee well-being and collaboration. With a focus on innovative marketing strategies, she explores brand evolution and the significance of authenticity in communications.
38:49
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Quick takeaways
- Xerox is rebranding and shifting towards modern marketing approaches to captivate their target audience.
- Investing in people and fostering a culture of trust and collaboration drives growth and success in businesses.
Deep dives
Xerox's Rebranding and Modernizing the Workplace
Xerox, an iconic brand, is embarking on a rebranding campaign to reintroduce themselves to new audiences and showcase their modern innovations. Through their integrated brand and demand-gen campaign, "We Make Work Work", they aim to highlight their services that enable productivity in the evolving workplace. With a focus on multi-channel marketing, including out-of-home, digital, connected TV, and even TikTok, Xerox is breaking away from traditional marketing approaches and creating videos and content that captivate and resonate with their target audience.
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