Lynn Teo

Lynn Teo, CMO of Northwestern Mutual and 2023 Financial Marketer of the Year, shares her insights on the evolving landscape of marketing as we approach 2024. She highlights the importance of engaging content, especially on platforms like TikTok, and stresses the need for adaptability in a data-driven world. Lynn discusses setting meaningful intentions for the new year, emphasizing employee well-being and collaboration. With a focus on innovative marketing strategies, she explores brand evolution and the significance of authenticity in communications.

Lynn Teo, CMO for Northwestern Mutual, talks about her unorthodox background and the purpose of Northwestern Mutual in freeing people from financial anxiety. They discuss the changing role of CMOs, questioning value and delivering outcomes, and the influence of influential boss Debbie Newman. They also touch on balancing hard-hitting feedback with team support and share three key takeaways for business, brand, and life.