Omni Talk Retail Instacart VP of Commercial Partnerships Ryan Hamburger on Affordability, Expansion & Agentic AI
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Sep 16, 2025 Ryan Hamburger, Instacart's VP of Commercial Partnerships, explores how affordability is reshaping grocery delivery. He reveals that retailers with in-store pricing can achieve a 10% growth advantage. With plans for European expansion alongside Aldi and Morrison's, he discusses the significant role of agentic AI in future commerce. Hamburger emphasizes that Instacart's philosophy is to never become a retailer, focusing instead on enabling dynamic partnerships, while driving 70-75% incremental sales for their partners.
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Affordability Is Central
- Affordability is reshaping grocery delivery; pricing and value are top of mind for consumers.
- Instacart uses fulfillment options and pricing levers to make delivery affordable without always being the lowest price.
Show Retailers The Data
- Share data with retail partners showing same-price listings drive faster growth.
- Surface value in the app via circulars, badging, and loyalty integrations to guide shoppers to deals.
Modular Playbook And Europe Push
- Instacart offers modular solutions like Marketplace, Storefront Pro, and Caper carts to meet retailer needs.
- The company is expanding in Europe with partnerships such as Aldi and a Morrison's pilot.