Jeff Krasno - Good Stress: The Power of Purposeful Discomfort

Feb 17, 2025

Jeff Krasno, entrepreneur and wellness pioneer, takes listeners on a transformative journey from leading Wanderlust to confronting his health crisis. He discusses the concept of 'good stress' and how embracing discomfort can enhance resilience and wellbeing. With insights from evolutionary biology, he promotes rewilding and connecting with nature. Krasno also delves into the intersection of physical health and spirituality, exploring humanity's connection to the cosmos and challenging perceptions of mortality.

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ANECDOTE

Health Crisis and Transformation

Jeff Krasno's health deteriorated after 10 years of leading Wanderlust.
He was diagnosed with type 2 diabetes, prompting a health transformation.

INSIGHT

Good Stress and Chronic Ease

"Good stress" involves mimicking paleolithic conditions like temperature fluctuations and calorie scarcity.
Modern comfort has led to chronic ease and a rise in chronic diseases.

INSIGHT

Hormesis and Adaptation

Hormesis is the concept that the right amount of stress benefits the organism.
This is seen in muscle growth and high-altitude training adaptations.

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In this episode of The Psychedelic Podcast, Paul F. Austin welcomes Jeff Krasno, entrepreneur, author, and wellness pioneer.

Find full show notes and links here: https://thethirdwave.co/podcast/episode-291/?ref=278

Jeff shares his transformative journey from leading Wanderlust to confronting his own health crisis, which led to profound insights about stress, healing, and human potential. He discusses his new book "Good Stress," exploring how embracing evolutionary-aligned challenges can enhance our wellbeing. Jeff offers a unique perspective on rewilding our lives, the intersection of physical and spiritual health, and finding freedom from the fear of death through understanding our deep connection to nature and the cosmos.

Jeff Krasno is the co-founder and CEO of Commune, a masterclass platform for personal and societal well-being and co-creator of Wanderlust, a global series of wellness events. He hosts the Commune podcast, interviewing a wide variety of luminaries from Deepak Chopra and Marianne Williamson to Matthew McConaughey and Gabor Maté.

His latest venture expands Jeff’s personal story and protocols into a book, "Good Stress: The Benefits of Doing Hard Things" (Hay House, March 2025). The book dives deeper into the concepts from the course, distilling insights from over 400 podcast conversations Jeff has conducted, along with his personal experiences applying these ideas to transform his own health. It explores deliberate, self-imposed behaviors that promote social, psychological, and physical well-being, offering both a philosophical exploration of true wellness and practical steps to achieve it.

Highlights:

Jeff's personal health crisis and transformation from Wanderlust CEO to wellness advocate
The concept of "good stress" and its role in human evolution and adaptation
Understanding rewilding as a path to physical and psychological health
The intersection of physical practices and spiritual development
How modern comfort may be undermining our natural resilience
The importance of reconnecting with ancestral movement patterns
Reframing our relationship with death and mortality
The unity of physical and metaphysical in human experience

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The Practitioner Certification Program by Third Wave’s Psychedelic Coaching Institute.