Machine Shop Growth Episode #2: How to Land Dormant Customers
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Jan 28, 2025 Explore the intriguing world of re-engaging dormant customers as the hosts dive deep into the reasons customers become inactive. Discover strategic approaches tailored for machine shops, emphasizing relationship-building and effective communication. Learn how understanding customer profiles can revive connections and align expectations. The discussion also highlights the innovative use of modern tools, including AI, to enhance outreach and customer retention. Tune in for actionable insights that transform lost leads into valuable partnerships!
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Mistakes Cost Customer Returns
- A customer returned after years but a mistake on their print and material caused delays.
- The delay pushed them to bring work in-house or send it elsewhere, showing you can lose customers to errors.
Know Your Customer Profile Importance
- Misidentifying your ideal customer profile wastes time and resources chasing unprofitable leads.
- Understand volume, complexity, and profitability before committing to new or dormant prospects.
Prioritize Face-To-Face Contact
- Prioritize face-to-face meetings when re-engaging dormant customers; they build stronger bonds than emails.
- Relationships grow faster where customers feel comfortable, making visits very valuable.
