
Episode #2: How to Land Dormant Customers
Machine Shop Growth
00:00
Revitalizing Dormant Customers
This chapter focuses on the strategic importance of identifying a company's niche and leveraging core competencies to re-engage dormant customers in the manufacturing sector. It emphasizes building personal relationships, updating communication strategies, and utilizing modern tools like AI to improve outreach efforts. The discussion highlights the need for a realistic assessment of business capabilities to align with customer expectations and foster effective, engaging interactions.
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